5 ways to be more effective in your photography business

1.) Are you busy working or doing busywork?
When we say ‘work’ we mean meaningful, focused work. It’s great that you sit at your desk all day but what are you actually doing while you’re there? A quick pop on ‘the gram’, an hour or so on emails, a little bit of a web surf, another coffee break? Before you know it it’s lunchtime and you’ve not really achieved much even though you feel that you’ve been busy all day. We’ve been there too and once we realised how much time we waste just noodling around we now take a much harder stance with how we plan and use our time.

Ask yourself – is this task going to push my business forward or is it just ‘busy’ work?

2.) Limit your social media use.
We’ve found it really helps to set aside sections of the day for posting and interacting on social media rather than flitting in and out of it all day. Find what works for you but initially try 10-15 mins before lunch and then another 10-15 later in the afternoon.

3.) Stop constantly fiddling about with your website
Another one we’ve been horribly guilty of in the past. A quick portfolio update here, perhaps new site theme, a change of logo. Our advice? How your site should look will depend on the target customer research you’ve done. With this customer in mind spend a focused amount of time planning what you want your site to achieve and how the design can reflect this. If you want to update your site, and you should to keep it fresh and useful, schedule in a monthly review and update and plan out the changes rather than making them straight onto your live site.

4.) Work out when you are most productive
If you are most effective in the morning then don’t start your day ploughing through your emails leave them until later in the day. Use your most productive times to get your important projects or editing done.

5.) Get a hobby
It may seem counterintuitive when you feel like there aren’t enough hours in the day to work on your business but getting a hobby, ideally, one that’s substantially different from your photography work can give your brain some much-needed downtime, often lighting your mood too. Pencil sketching, baking, or even setting up dominos – anything where a small investment of time produces a visible result.

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